Kipsu
For Kipsu, a Minneapolis-based startup that provides digital messaging services for the hospitality, living environments, transportation, and healthcare sectors, I lead the content as Content Developer.
In my role, I am responsible for:
Crafting all content for the Kipsu blog, including partner highlights, thought leadership pieces, and company news
Social media strategy, scheduling, posting, and innovating
Creating all downloadable content (ex: guides, case studies, and templates)
Tracking the performance of all blogs, social media, and downloadable content
Assisting in website design and edits
Completing design projects such as informative one-pagers
Top articles:
Part of my role with Kipsu is running the social media accounts: posting content promotions and company updates, interacting with our partner base, and boosting content to segmented audiences.
Since January 2022:
Grew LinkedIn following to 3,300 followers
Boosted Facebook following by +36%
Increased Instagram profile reach by +30%
As I coordinate social media for Kipsu, I have transformed the Instagram aesthetic from text-heavy graphics…
To a more “real photos”-based feed, featuring our colleagues and activities.
