BETA & Twin Cities Startup Week

As a freelance writer turned Marketing & Communications Lead, I lead content efforts for the better half of three years for both BETA, a nonprofit working to accelerate the success of Minnesota startups, and Twin Cities Startup Week (TCSW), a weeklong festival celebrating tech and innovation in the Twin Cities and beyond.

My roles involved:

• Crafting content for both the BETA and Twin Cities Startup Week blogs, featuring local startups, founders, and partners

• Leading social media strategy: scheduling, posting, and interacting with the community on both TCSW and BETA accounts

• Writing social copy, emails, and blogs to gather excitement for TCSW 2019-2021

• Managing all marketing efforts through Hubspot: scheduling emails, analyzing content performance, and presenting on results

• Interacting with corporate and community partners to co-create content

• Helping to run monthly happy hours, quarterly startup competitions, and other local networking events

• Writing private and local grants, winning a total of over $150,000 for the nonprofit to continue running the startup cohort program

Example articles: